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Art Direction · Motion Design · Digital Advertising 

Led the conception and production of digital video ad products, including display, rich media, and social video, for one of retail's most recognized luxury brands. Collaborated closely with digital marketing, content, and media buying teams to deliver consumer-facing creative that was on-brand and built to perform across platforms.
 














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HEED

Creative Direction · Motion Design · Brand & Content

HEED was a pioneering IoT platform born from a joint venture between data analytics firm AGT International and WME | IMG — designed to collapse the distance between spectators and talent at the world's biggest live events. Powered by real-time venue and audience data, the platform delivered fully automated, personalized content and video experiences to fans anywhere in the world.

Creative work spanned art direction, motion, and content strategy across HEED's ecosystem and its sister social accounts — @nyfw and @fashionweek.

Motion Design · Digital & Social Creative


Contributed to the full creative lifecycle of marketing campaigns from concept through delivery, spanning email, social, and digital. Partnered with copywriters and media buyers to develop work that felt cohesive, energetic, and distinctly on-brand. Applied motion design and a curatorial eye to unify the brand's visual voice across channels, giving it range without losing consistency.











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